What Google’s Acquisition of Motorola Mobility Means for Marketers
Much has already been written about how Google’s acquisition of Motorola Mobility might shake up the mobile device market, reshape the Apple vs. Android battle or even redefine the patent landscape....
View ArticleLive from BMA International Conference: Tapping Into P2P Side of B2B
I’ve been at the Business Marketing Association’s annual conference this week in Chicago with several hundred other B2B marketing professionals. It’s been a lot of fun and the speakers have been quite...
View ArticleBMA Report: Social Media and B2B are Peanut Butter and Chocolate
I got to see my friends Jeffrey L. Cohen and Kipp Bodnar, authors of the B2B Social Media Book, last week at the BMA Conference. You’ll recall I published a Q&A with them and a review of their book...
View ArticleWhere Was PR at the BMA International Conference?
I got a lot of great insights from attended the BMA International Conference in Chicago the last week of May, which brought together a great mix of corporate and “agency” types to discuss B2B...
View ArticleWhere Was PR at the BMA International Conference?
I got a lot of great insights from attended the BMA International Conference in Chicago the last week of May, which brought together a great mix of corporate and “agency” types to discuss B2B...
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